4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...
Paid Search (5)
How to Set up Google App Campaigns
Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...
Digital Marketing Predictions for 2023: Strategic Shifts
2022 was a turbulent year in digital marketing – from a bumpy data landscape to not-so-gentle...
Digital Marketing Predictions for 2023: Platforms
As we look ahead to 2023, our leaders are reading the tea leaves from 2022 releases and...
The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
How to Optimize Offline Conversion Data in Google Ads
There are many use cases and types of businesses that benefit from setting up offline conversion...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
Don’t Fear LinkedIn Ad Costs: Take Control to Hit Your Goals
It's no secret that LinkedIn ads are expensive. The engagement costs alone can leave many feeling...
1st-Party Data: An Advertising Guide
Privacy landscape, iOS14 data collection woes, and cookie deprecation got you down? There might be...
GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions
Marketers are still getting their heads around the capabilities of GA4; even those who have...
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....
TikTok’s Play for the Next Generation of Search
In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...