Constructing a Great QBR: The Fundamentals
No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...
Paid Search (5)
Google Enhances Attribution for Web Conversions
Google may have made more headlines and riled up marketers in April by announcing the demise of...
What to Know About the New Pinterest-Amazon Partnership
Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...
Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies
As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...
2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
4 Critical Considerations Before Scaling Google Ads Internationally
Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
UTM Parameters: A Glossary of Terms
Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...
3 Common Options to Track Form Submissions in GTM
Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
ChatGPT: The 5 Most Important Caveats
Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...
3 Quick QA Checks to Dial in Your B2B Mobile Ads
B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share
Over the course of the past year, Microsoft has been conducting studies in their ad platform to...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...
How to Set up Google App Campaigns
Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...