How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
Paid Search (5)
ChatGPT: The 5 Most Important Caveats
Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...
3 Quick QA Checks to Dial in Your B2B Mobile Ads
B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share
Over the course of the past year, Microsoft has been conducting studies in their ad platform to...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...
How to Set up Google App Campaigns
Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...
Digital Marketing Predictions for 2023: Strategic Shifts
2022 was a turbulent year in digital marketing – from a bumpy data landscape to not-so-gentle...
Digital Marketing Predictions for 2023: Platforms
As we look ahead to 2023, our leaders are reading the tea leaves from 2022 releases and...
The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
How to Optimize Offline Conversion Data in Google Ads
There are many use cases and types of businesses that benefit from setting up offline conversion...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....